DETROIT: In a bid to show the demand
for the upcoming all-electric Chevrolet Volt, a proponent of the car has
released details of an unofficial waiting list for the vehicle with over 33,000
prospective buyers.
Lyle Dennis, a New York neurologist who has
emerged as a prominent enthusiast for the battery-powered car from General
Motors Corp, has been assembling a list of prospective Volt buyers for over a
year through his Web site GM-Volt.com. On Tuesday, Dennis released details
gleaned from the list showing that 33,411 people had signed up to show their
intent to buy a Volt when the rechargeable car is released in 2010.
The list shows the highest number of potential Volt buyers in
California, Texas, Florida and Michigan. It also includes potential buyers from
46 countries outside the United States. The average price buyers were willing to
pay for the car was $31,261 -- substantially less than the $40,000 GM has said
it will cost to build the first-generation of the car equipped with a massive
lithium-ion battery pack.
GM has been racing to finish development
of the Volt in time for the planned launch as the centerpiece of its effort to
break a costly association with gas-guzzling vehicles at a time when truck sales
are tumbling and gas prices remain high. Like most automakers, GM typically
keeps its vehicle development programs under tight wraps and shuns publicity.
But with the Volt, GM has taken the opposite approach, actively
consulting enthusiasts like Dennis and featuring the concept version of the Volt
in high-profile advertising, including a television spot broadcast during the
Olympics. Dennis, who organized a meeting between enthusiasts called the "Volt
Nation" and GM executives at the New York Auto Show earlier this year, said he
was motivated by a desire to show the Detroit-based automaker that the Volt
would have a wide base of buyers from the start.
"If everyone who
wanted a Volt could get one, that would be the dream," said Dennis. GM, which
does not expect to make money on the first-generation of the Volt, has said it
will ramp up output slowly when production of the plug-in hybrid starts at a
Hamtramck, Michigan plant.
A GM spokesman said that the automaker
expected an initial shortage for the Volt, similar to the shortages for other
hot-selling recent models. "I don't know if there is any other vehicle or any
other technology that has generated this kind of interest because of the state
of the market and gas prices," said GM spokesman Dave Darovitz. "We know the
demand is going to be there."